Do You Have Plans for the Holidays?
As small business owners, we are straddled with more than just our family holiday plans, we also need a plan for our business. While many business owners start planning around June and July, it is not to late to get started.
Here are a few things you will want to check of your list as the holidays approach.
Plan a Marketing Campaign
Do not allow the crunch of the holidays overwhelm you. Keep your marketing campaign simple and focused on the uniqueness of your business. Is it your ability to offer local delivery for harried shoppers? Maybe you make the best Minced Meat Pie? New shipment of snow chains in stock? Whatever it is, promote it!
Be mindful that November 25th is Small Business Saturday! According to American Express, 112 million shoppers spent over $15.4 million dollars. How much of that will be yours? Use the link to get marketing materials and tips on how to organize your town’s small business community.
Whatever you do, utilize your email lists to notify your best customers of the new items, discounts, and other offers. Check with your web developer to work out an email campaign.
Update Your Website
Make certain that your holiday offers are available online with downloadable coupons.
Be sure that your shopping cart is ready to go. Check with your web developer to get your changes uploaded. If you don’t have an online store, now is a great time to set one up. juliuslopezcompany has some great pricing to get you started.
Offer Gift Cards
The holidays is a fantastic time to introduce or expand gift cards to your business. According to a 2014 survey by the Mercator Advisory Group, 56 percent of U.S. adults purchased some kind of prepaid card. Gift cards are great and increase user spending. Of those purchased, shoppers spent 38 percent more than the face value of the card.
Check with your web developer or POS provider for ways to offer gift cards.
Set Holiday Hours & Staffing
You will be stretched to expand your hours with everyone wanting to visit family over the holidays. Look to hiring part-time help to augment, or cover vacation time for your regular staff. Be mindful that some time will be required for training on your POS system!
Order Extra Inventory
Yeah, yeah, yeah, this should have been taken care of during the summer, but hey, better late than never! While you might not be able to get the hottest products in your store, you can find similar items that can be offered at a discount. Keep in mind that many suppliers have hard deadlines to ensure product reaches you in time for the holidays. Mark these on your calendar!
Also, check with your suppliers for more than wrapping paper and ribbon, also consider things like extra bathroom supplies (if your business has one).
Deck the Halls
Finally, what are the holidays without some festive decorations? Show your customers some love by spraying a little fake snow in your windows. Share your spiritual side with others by lighting a menorah, or Christmas tree, or other symbols of the holidays enjoyed by your culture or religion.
Pipe in your favorite holiday playlist with iTunes, Pandora, or Spotify. Make it fun!
Sure, this all may seem like extra work, but hey, you are a business! Yes the goal is to make a profit, but why not have fun while you are doing it! And because you now have a plan in place, you will be able to relax and enjoy your holiday just that much more.
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