There are so many choices for your advertising dollars. Not all of them are the right for all businesses. What it boils down is the balance of effectiveness and efficiency in reaching your target customer with cost and return on investment (ROI). The first steps is making sure that you have defined your target customer. Your target can be defined by a number of factors such as age, gender, geography, life-stage and more. Once you have your target customer defined, you can work to determine which advertising channel may be best.
Trying to decide the best advertising channels?
Taking for example – you personally may be a radio listener, but your target audience is not. In this example, radio ads would not be an effective or efficient way to advertising to your target customer. You may find ads on your local hometown radio station are is inexpensive, but if they are not a good choice to reach your target customer then they will not provide a good ROI.
How to choose good options?
We like this easy to follow piece from that goes through some simple steps on Small Business Trends. There are a number of advertising and marketing options that are relevant for small business owners such as:
- Digital advertising
- Social media ads
- Offline media such as direct mail, newspaper, outdoor, TV, and yes, radio.
But the top suggestion is from the article is – a website!
Why is a website so important?
A website is the first impression that a small business owner gives to a potential customer. With more and more of your customers looking for your products or services online before they call, shop or visit your business, having a professional looking, mobile responsive website is no longer important, it is critical.
Did you know that 75% of consumers admit to making judgements on the credibility of a company’s based on the website design? And that 88% of consumers who search for a type of business on a mobile device, call or go to that business within 24 hours?
These stats mean that you may be turning away business without even knowing!
At Trivessa, we do websites, graphic design, and more. We can build a brand new website for your business or refresh your existing site. We have extensive experience placing ad buys and can help you with all of your marketing needs including social ads, digital ad buys, outdoor ad buys, direct mail campaigns, email marketing, or TV and radio buys.
Data Sources: Web Credibility Research, Stanford; Google Mobile Movement Study