Have you tried Google Ads for your small business yet? If you have not, you may want to consider this platform as a means of generating awareness and sales. It is a powerful tool that can be implemented for small businesses.
The benefits of Google Ads
One of the great benefits of online advertising is the ability to track user actions, conversions, and return on investment (ROI).
Unlike offline advertising (which is trackable, albeit far less scientifically), tracking of online advertising can be very granular and can give you data very quickly. Another advantage is that you can make changes to your ad campaigns based on the response you are seeing, ramp up or scale back spending, change ad creative, revise copy, test various offers and more.
Mistakes can lead to unfavorable results
The Google Ads interface is not the most intuitive and comes with a language all its own. Experts spend years honing their skills in the Google Ads interface to help achieve better results for their clients. Often times mistakes can be made that leas to results that sour businesses on the platform. These mistakes can be made if you are not careful.
In this Small Business Trends piece, they have provided some great pointers to help avoid common mistakes when placing Google Ads. One important pointer they give is to make sure you are properly tracking the action(s) you wish to track. This makes certain your ad dollars are correctly attributed. Without this, it may look as though your campaign is performing better (or worse) than you may think.
Confused? Need Help?
Are you confused by Google Ads and concerned you may get snagged by these potential mistakes? Or maybe you want to focus on the many other responsibilities of your business? Why not leave this to folks who are experienced with Google Ads?
At Trivessa, we can help you with a vast array of online marketing platforms such as Google Ads and social media ads. We are also experienced with Google Analytics and can provide you with reporting on site analytics. We also place offline media such as print, outdoor, and direct mail.