Pivot Your Brick-and-Mortar Business to eCommerce

April 23, 2020

best pratices | eCommerce | ideas | retail | sales | small business | square

 

As a brick-and-mortar business owner, you have every reason to be concerned about your ability to stay in business. There is no doubt that you will need to make changes to your business model in order to stay alive. Those that can take action, respond quickly to the changes in the market and adapt to the needs of their customers will weather the storm much better.

 

Brick and mortar businesses shifting online

 

One area that is growing is eCommerce. Because customers are staying safe at home, they are shopping more online and spending more time on mobile devices. They are in need of delivery to stay safe and healthy. What was once a quick trip to the store is now difficult at best and a most likely a major hassle.

eCommerce businesses that can fulfill the needs of online shoppers, deliver products to homes or provide contactless pick up for customers will thrive and may even see a boost in sales in the long term. It will mean a pivot in the business model, but being nimble may be the best way out of this for small brick-and-mortar businesses.

 

What can you do?

 

In this recent piece from Square, the author explains how to pivot from a brick and mortar operation to an eCommerce platform. And the first step is – a website!

 

Why is an eCommerce website important?

 

A website is the backbone of an eCommerce platform. With more and more of your customers looking for products online, having a professional looking, mobile responsive eCommerce website is no longer important, it is critical.

Did you know that 75% of consumers admit to making judgements on the credibility of a company’s based on the website design? That means you may be turning away business without even knowing!

 

We can help!

 

At Trivessa, we do websites, graphic design, marketing and more. We can build a brand new eCommerce website for your business or update your existing site to offer your customers the ability to buy online.

We also have extensive experience placing ad buys and can help you with all of your marketing needs including social ads, digital ad buys, outdoor ad buys, direct mail campaigns, email marketing, or TV and radio buys.

We offer a free, no obligation consultation. Give us a call, send us an email, or schedule a time to chat directly on our calendar.

 

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