As a small business owner, its easy to get caught up in the day to day scramble of doing business, meeting deadlines and all the other thousands of tasks small business owners take on to keep their businesses going. One of the things that is easily forgotten is the sales pipeline. Today we tackle that sometimes important sales tool that sometimes eludes us.
Why is a sales pipeline is important?
Its easy to focus on the business right in front of you, forgetting that you need to constantly work the sales pipeline to make sure you have a steady flow of leads.Without that flow of leads in various stages of development, your business won’t thrive.
How to build a sales pipeline
There are volumes of books written on the sales pipeline, but Freelancers Union recently published this easily digestible piece. The article touches on the steps small owners can take to develop and nurture leads then close the deal. We try to use a sales pipeline in our own small business. Without it, our sales process becomes less of a process and more of a scattershot effort. The goals is to continually feed the pipeline with new leads, working to gathering new clients, while reaching back to previous clients for testimonials, referrals and repeat business.
Need help with your sales pipeline?
At Trivessa, we can provide you with some of the best tools to help you implement a sales pipeline for your business. A mobile responsive website is the first impression your customer has of your business before they leave their couch. Social media ads can be highly effective in filling your pipeline with leads. And once you gather leads and customers, email marketing is effective in closing the sale and re-marketing to them.