Often times small business owners have small teams supporting them and are challenged to figure out how best to make use of a small staff. There is no doubt that in a small organization, most, if not all, of the team members wear multiple hats. Therefore, the goal is to figure out the most optimal use of talent so the business runs smoothly and the ability of each person is used to the best potential.
Tips For Successfully Marketing Your Business
As a small business owner, you have so many things to consider in your daily operations. Below are a number of timely tips to help with the marketing your small business. With your team, these tactics and tools can be put in place to help focus your efforts. Not all will be suitable for every business, but many small businesses can benefit from a good number of these. Check them out:
- Create a Culture That Encourages Referrals. Encourage your employees to be champions for your products and services.
- Strategically Consolidate Your Team Roles. There may be an opportunity to shift roles for better workflow, less duplication and streamlined communication. Give junior staff more responsibilities and they may feel more empowered and more engaged.
- Focus on One Channel at a Time. In the rush to use the next hot marketing tool, businesses sometimes spread their efforts too thin across a number of channels. Consider consolidating across a channel or two that you can maintain with strong support.
- Create a Content Calendar. Use a content calendar to plan your blog an/or social media well in advance. We have done it with clients where we book an afternoon and brainstorm it together. Look at the year ahead and plug in dates that you know you need to make with corresponding deadlines. Then revisit them quarterly and monthly to tweak, as needed.
- Develop and Optimize Standard Operating Procedures. It is very important that staff have and understand operating procedures. Time can be freed up by automating some tasks.
- Re-purpose Your Content Pieces. Re-use across various social channels and content channels. What started as a blog piece can be tweeted as a series of tips, recorded as a video, released as a podcast or included as an article in a newsletter.
- Add a Chatbot to Your Website. If you are short on staff, you may not be able to handle all of your customer inquiries. One of the many chatbot platforms may be able to help manage much these with the automated features.
- Stay Focused on Daily Activities. Small teams are better served to stay focused on the day-to-day, rather than getting distracted by looking too far ahead.
- Develop a Podcast. Podcasts are a great way to present yourself as an expert in a certain niche. With their popularity on the rise, you will be riding the wave of a medium that is benefiting from attention and growth.
- Work With a Marketing Agency. A marketing agency can fulfill needed expertise in aspects of marketing that your organization lacks, act as an extension of your business, but not add to your payroll.
- Follow the Pareto Principle. This is otherwise known as the 80/20 rule, meaning you generally get 80 percent of results from 20 percent of your efforts. So focus on your best 20 percent for maximum efficiency.
- Hire Freelancers to Fill in the Gaps. Freelance or temporary help is a great way to get work done during busy times. A virtual assistant can also be a valuable asset if you only need a few hours a day or a week.
- Leverage Influencer Marketing. If you have the right product or service, influencers can extend the reach of your brand.
- Automate Your Marketing Processes. There are a number of platforms that can automate your marketing and outreach to existing or potential customers. It will alleviate some of the more mundane tasks.
- Invest in an Integrated Sales and Marketing Platform. An integrated sales and marketing platform can help provide efficiencies between email, sales, and campaign management. The ability to see them all in one place is a game-changer.
At Trivessa, we do marketing, websites, graphic design, and more. We can help you with social media ads or other advertising channels as direct mail, email marketing or out-of-home. We build brand new websites and refresh existing websites. Every site is unique. Depending on the needs for marketing your small business, your site can include integrations such as blogs, chatbots, eCommerce, appointment scheduling, and more.
Original Post: Small Business Trends