Many brick and mortar businesses are suffering due to closures, but the Facebook-owned platform Instagram has made it easier to support local businesses with gift card purchases and fundraisers.
Instagram platform to help local businesses
Customers are loyal to local businesses and Facebook knows that local businesses are important to their platforms. There are 140 million businesses across the various Facebook apps and eight million of them are advertisers.
So it is giving a helping hand. Even though a local business may be closed, Instagram users can tap on a gift card or food order to make a purchase through the site of a local business. In addition, last week Facebook’s launched gift cards for small businesses.
This article and video from CNBC, explains in further detail the efforts that Facebook is making to help small businesses. You can take steps now to take advantage of these new features as you ride out the unknown weeks, possibly months, ahead.
Is your social profile up to date?
If you are going to utilize these programs that Facebook is rolling out, you need to make sure that your social profiles are up to date. Your Instagram and Twitter bios are mini sales presentations.
Consider updating your Facebook profile to take advantage of the robust features that the Facebook Business Page offers. Use the About Us section to share why you got into business and what sets you apart from the competition. Don’t be shy. Make sure that your potential customers can reach you by filling out the Contact Info section. Update your hours if they have changed temporarily.
Need some help?
At Trivessa, we do websites, graphic design, marketing and more. We can build a brand new website for your business or update your existing site to offer your customers the ability to buy online. We can also assist you with updating your social profiles so they help sell your products or services and also reflect your current business situation.